BRIEF
Find a problem that is a daily occurrence and solve it digitally.
INSIGHT
Missing our favourite celebrity moments and catching up online can be a bit of a drag and disappointing only finding out about it the next day.
IDEA
Plan in advance with PAPP, the app that shows you your favourite public figure and allows you to book and save the event into your phones’ calendar.
Find a problem that is a daily occurrence and solve it digitally.
INSIGHT
Missing our favourite celebrity moments and catching up online can be a bit of a drag and disappointing only finding out about it the next day.
IDEA
Plan in advance with PAPP, the app that shows you your favourite public figure and allows you to book and save the event into your phones’ calendar.
HOW IT WORKS
As you choose the celebrities you’d like to follow, information then branches out of all public appearances loaded by a combination of the celebrity’s agent and other platforms (i.e. a TV show that will host a particular celebrity). While revenue will come from advertising celebrity endorsed products, film and TV show ads.
As you choose the celebrities you’d like to follow, information then branches out of all public appearances loaded by a combination of the celebrity’s agent and other platforms (i.e. a TV show that will host a particular celebrity). While revenue will come from advertising celebrity endorsed products, film and TV show ads.
1) Choose the celebrity you’d like to follow. (You can navigate through different genres of entertainment).
2) View the platforms of where they appear. (See anything from concerts, book signings, seminars, TV shows, interviews etc).
3) Sync the appearance with your phones’ calendar. (Set reminders and add the date and time to your phones’ calender).
WEB BANNER
Based on the viewers search data, the ad will tailor to the celebrity the person has researched the most. This allows for a more personalised. Once someone clicks on the ad, a website page will appear to show where to download the app.
Based on the viewers search data, the ad will tailor to the celebrity the person has researched the most. This allows for a more personalised. Once someone clicks on the ad, a website page will appear to show where to download the app.
PUBLIC PROMOTION
Having a stand in several parts of central London in a red carpet fashion, a person then greets a walker by with a goody bag and display of the days events of any celebrity that happens to be making an appearance that same day.
In relation to goody bags that get given to celebrities at award shows, intrigued walkers by will receive their own. It will contain cosmetics and grooming products along with snacks and branded PAPP stationery. The bag will also contain a calendar page for the month of all celebrity appearances to give the participants a taste of the app’s purpose.